Privacy Policy

Last Updated: 10/12/24

Modern Social Marketing LTD operates the website https://www.modern-social.co.uk and is committed to protecting and respecting your privacy in compliance with the General Data Protection Regulation (GDPR).

This Privacy Policy explains how we collect, use, store, and protect your personal data, as well as your rights regarding your data.

 

1. Who We Are

• Company Name: Modern Social Marketing LTD

• Registered Address: 66 Sirius Close, Wokingham, Berkshire, RG41 3DT, United Kingdom

• Email for Privacy Inquiries: info@modern-social.co.uk

 

2. What Data We Collect

We collect and process the following types of personal data:

• Identity & Contact Data: Name, email address, phone number, and social media profiles.

• Marketing & Communication Data: Preferences regarding receiving marketing material.

• Client CRM Data: Data entered by clients into our CRM system https://app.modern-social.co.uk/, which may include customer names, emails, and phone numbers.

We do not collect or process sensitive personal data (e.g., ethnicity, health data, political views).

 

3. How We Collect Data

We collect data through:

• Website contact forms

• Email inquiries

• Internal CRM system 

• Ad campaign lead forms (Meta, Google Ads)

 

4. Purpose & Legal Basis for Processing Data

We process your personal data for several purposes, each based on a specific legal basis under GDPR. When responding to inquiries, we rely on legitimate interest to provide requested information. For providing marketing and ad management services, our legal basis is contractual necessity, as we require data to fulfil service agreements. Managing marketing campaigns also falls under legitimate interest, as we use data to deliver relevant content efficiently. The operation of our CRM services is based on legitimate interest and contractual necessity, ensuring the system functions correctly for client use. Additionally, we comply with legal obligations, such as tax and regulatory requirements, which may necessitate the processing of personal data.

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We will always obtain explicit consent before sending marketing emails or communications.

 

5. How We Share Your Data

We do not sell, rent, or share personal data with third parties for their marketing purposes. However, we may share data with:

• Service providers (e.g., CRM providers, website hosting, email marketing software) under strict confidentiality agreements.

• Legal authorities if required by law.

We do not transfer personal data outside the UK/EU unless required by a client’s use of third-party services.

 

6. Data Retention & Security

• How long we keep data:

  • Client records: Up to 5 years after the last interaction.

  • Marketing data: Until consent is withdrawn (unsubscribe option available).

  • CRM client data: As long as the client account remains active.

• Security measures:

  • Encrypted storage of client data.

  • Restricted access to personal data.

  • Two-factor authentication for sensitive systems.

 

7. Your GDPR Rights

You have the following rights under GDPR:

• Access: Request a copy of the data we hold about you.

• Correction: Request correction of incorrect or incomplete data.

• Deletion ("Right to be Forgotten"): Request deletion of your data under certain conditions.

• Restrict Processing: Request to limit how we use your data.

• Data Portability: Receive your data in a structured format.

• Object to Processing: Opt out of direct marketing or specific data uses.

To exercise these rights, please submit a request via our website contact form.

 

8. Cookies & Tracking

• We do not use cookies on our website.

• However, we use tracking pixels (Facebook Pixel, Google Analytics) on our clients' accounts to optimize ad campaigns.

We do not have a cookie consent banner as we do not use cookies directly.

 

9. Client Data & Data Processing Agreement (DPA)

Since we provide CRM and marketing services that involve processing personal data on behalf of clients, we offer a Data Processing Agreement (DPA) for our clients. This agreement outlines:

• How we process personal data on behalf of clients.

• Client responsibilities in ensuring GDPR compliance when using our services.

• Security measures in place to protect client data.

If you require a DPA, please contact info@modern-social.co.uk.

 

10. Changes to this Policy

If we update this policy, we will notify users by updating this page. We encourage you to check this policy periodically.

 

11. Contact Us

For any questions or to exercise your data rights, contact us: